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Privacy Policy

1. Introduction

Rock Solid Epoxy Floors NC (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share information when you visit our website, engage with our marketing, or use our services.

2. Information We Collect

We collect the following categories of information:

A. Information You Provide Directly

  • Contact details (e.g. name, email, phone number, company) submitted via forms or correspondence.
  • Content you provide in messages or inquiries.

B. Information Collected Automatically

When you visit our website, we automatically collect:

  • IP address (may be anonymized), device type, browser type, and operating system.
  • Referring URLs and site usage data (pages visited, time on site, interactions).
  • Cookies, pixels, and tags used for analytics and advertising.

C. Information from Third Parties

We may receive aggregated or anonymized data from:

  • Google Ads and Meta Ads platforms for conversion tracking.
  • Google Analytics for site usage patterns.
  • Third-party partners that help measure campaign performance.

3. Use of Analytics Data

We use Google Analytics 4 (GA4) and related features (including Google Signals) to understand website performance and user behavior.

A. What GA4 Collects

Google Analytics uses cookies and identifiers to gather:

  • Page views, events, and interactions.
  • Device and browser characteristics.
  • General geographic region (city-level).

If you’ve enabled Ads Personalization in your Google account, and have consented to data collection, Google may link your visit data with your Google account using Google Signals. This enables cross-device reports and personalized advertising.

B. IP Anonymization

Your IP address is anonymized before storage and processing.

C. How We Use Analytics Data

We use analytics data to:

  • Improve website functionality and user experience.
  • Measure performance of marketing campaigns.
  • Build anonymized reports and statistics.

D. How You Can Control Analytics

You can opt out of Google Analytics tracking by using the Google Analytics Opt-Out Browser Add-On:
👉 https://tools.google.com/dlpage/gaoptout

You can also manage your cookie preferences on our site via the cookie consent banner.

4. Advertising and Remarketing

We use Google Ads, Meta Ads, and other platforms to deliver personalized advertising.

A. Google Ads (including Enhanced Conversions & Customer Match)

  • When you submit a form, certain first-party data (like email or phone number) may be hashed and sent to Google to improve conversion measurement.
  • We may upload customer data lists (Customer Match) to Google Ads to show relevant ads.
  • Google only uses this data to identify audiences and measure conversions.
  • Data is encrypted, not shared with other advertisers, and deleted automatically after use.

Learn more: Google Ads Data Terms

B. Meta Ads (Facebook / Instagram)

  • We use the Meta Pixel and sometimes upload hashed customer lists to build Custom Audiences or Lookalike Audiences.
  • Meta acts as an independent data controller when matching or serving ads.
  • All uploaded data is hashed before transfer and deleted after matching.

Learn more: Meta Business Tools Terms

C. Remarketing

Cookies and tracking pixels may be used to show relevant ads based on your previous interactions with our website.

You can opt out of interest-based advertising at:

5. Legal Basis for Processing (GDPR / POPIA)

We process your data based on:

  • Consent – when you accept cookies or sign up for communications.
  • Legitimate interest – to improve our services and marketing.
  • Legal obligation – where necessary to comply with applicable laws.

6. Data Sharing and Third Parties

We share limited data with:

  • Google LLC (for Ads, Analytics, and Enhanced Conversions)
  • Meta Platforms Ireland Ltd (for Meta Pixel and Ads)
  • Analytics and CRM providers (to manage leads and campaigns)

All data shared with these providers is pseudonymized, encrypted, and subject to strict contractual controls.

7. Cookies and Tracking Technologies

Our website uses:

  • Essential cookies – required for basic site functionality.
  • Analytics cookies – measure website usage.
  • Advertising cookies – enable remarketing and personalization.

You can control or delete cookies via your browser or our cookie banner.

8. Data Retention

Analytics and advertising data are retained for a limited period, typically:

  • GA4 data: 14 months (or as configured).
  • Customer Match lists: 30 days to 180 days depending on campaign type.
  • Form submissions: retained as long as necessary to respond or comply with legal obligations.

9. Your Rights

You have the right to:

  • Access and obtain a copy of your personal data.
  • Request correction or deletion.
  • Withdraw consent or object to processing.
  • Request removal from marketing or custom audiences.

To exercise these rights, please contact us (see Section 13).

10. Data Security

We use encryption, firewalls, access controls, and secure servers to protect your data. Data used for advertising uploads is hashed (SHA256) before transmission.

11. International Data Transfers

Your information may be processed outside your country (e.g., in the U.S. or E.U.) by our service providers. All transfers comply with applicable safeguards such as Standard Contractual Clauses (SCCs).

12. Policy Updates

We may update this Privacy Policy periodically. The “Last Updated” date indicates the latest version. Continued use of our website constitutes acceptance of any changes.

13. Contact Us

If you have questions or concerns about this policy or how we handle